PIN Blog

Running a non-profit organization that helps homeless people is very rewarding, and sometimes frustrating. I think the most frustrating part is fundraising. Working with the homeless you see all the needs; however without enough money there is not much you can do. So, sometimes you can become frustrated because the money doesn't line up with the needs.

Another thing I've learned running a non-profit is most people want to make a difference. They want to be part of something that changes the world. So if people want to make a difference why is there often a disconnect between needs and money. I think the answer to that is communication. The way to communicate with people is through marketing.

Most people do help with Fundraisers, but I think they sometimes worry about is my money really making a difference. Will this organization use my money in an economical way. I like the term my wife uses "Will they be smart with my money" That's why I love marketing because you use past performance to prove future success. Then you can give someone a good ROI (return on investment). If you do a good job of marketing then people will give to your organization without you even having to ask too hard.

So over the next two months I will be Marketing.